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Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

More Information
Weight 1.120000
By Jefkins, Frank Yadin, Daniel
Country of Publication United Kingdom
Dimensions 232 x 157 x 23
Edition 4 Rev ed
Format Paperback
ISBN/EAN 9780273634355
Pagination 416 pages, glossary
Publication Date Feb 21, 2000
Publisher Pearson Education Limited
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